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Perform[cb] acquires Bay 42

2 June 2023

WAHL, through our Corporate & M&A Practice advised Perform[cb] on its recent acquisition of Bay42 Banja Luka.

Perform[cb], recognized as the #1 CPA Network Worldwide since 2015, is an award-winning Affiliate Management Agency and a true leader in the outcome-based marketing industry. With a history of exponential organic growth, Perform[cb] has achieved remarkable success through strategic acquisitions that provide innovative marketing solutions for modern marketers and publisher partners.

Bay 42, an independent software development partner of Perform[cb], is renowned for its exceptional talent in the IT industry. Based in Banja Luka, Bosnia and Herzegovina, Bay 42 creates a healthy working atmosphere to deliver cutting-edge software solutions using the latest tools and technologies. Their continuous learning and dedication to improvement have established them as a trusted partner.

Due to the outstanding collaboration and consistent growth between Perform[cb] and Bay 42, Perform[cb] has acquired shares of Bay 42, solidifying their partnership. This acquisition marks a significant milestone in the companies' shared journey and promises even greater success ahead.

We extend our deepest gratitude to the teams at Perform[cb] and Bay 42 for their unwavering dedication and hard work throughout this process. We are confident that this collaboration will propel both organizations to new heights in the ever-evolving IT industry.

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